CHANGECoached Habits And Nutrition for Genuine Empowerment
You get a program written by a weight-management physician and an AI coach that takes you through it. No diet, no calorie counting — a conversation that helps you find the ways that work for you. Your coach is there at any hour of the day.
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CHANGE is in closed beta. For now the program is open to invited testers only, and registration needs the code they were given. Pricing will be published when the program opens to everyone.
From the author
I am Matias Blomqvist. I qualified as a physician at the University of Turku in 2018, and my work has focused on maintaining health and preventing disease — and through that, on weight management and the treatment of obesity. I see patients privately at Suomen Painoklinikka, where I have also worked as the physician on group and individual weight-management courses.
In my work I have seen how high the threshold is for many people struggling with their weight to ask a professional for help with their habits. My recommendation to see a dietitian or a nurse specialising in weight management often goes unused. The reason I hear is that people believe they already know enough about weight management and would rather do the work independently.
At the same time, more and more people ask an AI instead: how many calories or how much protein, what kind of exercise, a low-calorie recipe. The answers are usually quite accurate these days. But in my experience an AI cannot yet, on its own, guide someone constructively towards lasting change — unless it is carefully instructed to.
That is what made me build CHANGE. I wanted to offer a program for working on change independently that is still interactive, rather than a weekly newsletter you only read.
Matias Blomqvist, MD
The difference
No logging, no counters, no tracking apps. Counting works while you are counting and stops working the day you stop. We spend these four months on the things that keep working afterwards.
No food is removed from your life. There is no list of forbidden ingredients and no phase you have to survive. What changes is how eating fits into your day — not what you are allowed to eat.
It would be dishonest to claim the number on the scale means nothing, and you are free to keep an eye on it however you like. But the program is not built on regular weigh-ins, and no week is judged by the number you saw that morning.
The program
The coaching is built around the four themes that matter most for weight management. They take turns throughout the program, and each round goes a level deeper than the last. That way the change has time to settle into your everyday life, step by step.
A meal rhythm that keeps hunger in check, enough protein and vegetables, and treats as part of a normal week. Practical ways to eat well at home, when eating out and at parties.
Topics include
From everyday activity and easy-paced exercise to strength training and intervals. You find ways of moving that suit you and make exercise a routine that lasts through busy weeks too.
Topics include
Sleep affects both your energy and your eating: too little of it strengthens cravings. Evening routines, a regular rhythm, light and your bedroom, and rest that genuinely helps you recover.
Topics include
Stress, emotions and the way you talk to yourself often steer eating more than knowledge does. Tools for stress and emotional eating, and for carrying on when a week does not go to plan.
Topics include
The start: taking stock, first steps
The first weeks look at where you are starting from: why you want to change, and how you eat, move, sleep and experience stress. The change starts right away, too: each theme gives you a first concrete habit to try.
The themes take turns and deepen
Nutrition, movement, sleep and mind take turns, and each round goes deeper. About once a month you pause for a check-in: what has gone well and what has been hard.
The end: your own plan
At the end you look back on what you have learned and plan which habits you will carry with you after the program.
In practice
🍓 Substitute Treats
Common diet advice goes: "If you crave chocolate, just have some berries and yoghurt instead." But let’s be completely honest — for many of us, that simply doesn’t work.
We often end up eating the berries, the yoghurt, and the chocolate anyway, because the original craving never actually went away!
💬 What’s your experience with sweet cravings? Does swapping for a "lighter" option really work for you — or do you find it’s better to just purposefully enjoy a proper portion of the real thing?
Exactly! When I crave chocolate, anything else I eat is just a detour and I end up having the chocolate too, only now I've also had
Your coach does more than answer questions. The conversation is meant to help you reach your own insights and to fit the changes into your everyday life in a way that suits you. You can also ask for recipes or a training plan, and ask anything else that comes to mind.
And when you have not managed to do what you meant to do — a treat took over, or the planned workout turned into an evening on the sofa — you can talk it through with your coach without judgement and get back on track. There is no schedule to agree in advance: you can pick the conversation up where you left it, and take breaks during the program.
Your coach is an AI assistant, not a clinician. It does not diagnose or treat, and it will say so when something belongs with your own doctor.
Fit
Also involved in making the CHANGE program:
Anu has extensive experience in the psychology of weight management and eating. She has worked as a psychologist since 2006, trains healthcare and wellbeing professionals and has written three non-fiction books.
Books (in Finnish)
Getting started
Email, a password, and checkout. About a minute. Cancel whenever you want.
The time of day messages should arrive, so nothing ever lands in the middle of your night, and the language you want them in. Both are changeable later.
Press Start and the chat opens with your first message already waiting — the program starts the moment you sign up.
CHANGE works in your web browser on all common devices: iPhone, Android, Mac and PC.
Start the program Invited testers only — you will need your beta code.
Questions
If CHANGE sounds like the right fit for you, try it. Your first message arrives the moment setup is done. And if the program turns out not to be what you expected, cancel within 14 days and your money is refunded.
Start the program Invited testers only — you will need your beta code.